A TRULY INTEGRATED APPROACH TO ABM

Transforming sales and marketing teams into full-funnel revenue generators

Account based marketing is a strategic approach to business marketing based on account awareness in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.

An ABM approach typically suffers from a lack of transparency and scarcity of transparent first-party data. Incisive Media has launched a new account-based marketing platform which has been built on its existing first-party relationships and experience within its brand industries to address these issues.

The IncisiveNexus platform aims to mitigate the specific challenges of ABM and cut through the thickets of acronyms, black boxes of data and overly-complicated technology ecosystems associated with this approach.

IncisiveNexus creates programs that truly nurture

Our brands create platforms for businesses to engage, inspire and connect with their target audiences. We have deep specialism and relationships developed over decades, and understand the needs, pain points and opportunities of the audience.

A DATA MANAGEMENT PLATFORM BUILT FOR B2B


  • Transparent, article level insight at scale
  • Hyper-targeted display using fully consented data
  • Content expertise at the heart of everything
  • 1-2-1 engagement driven by trusted industry experts
  • Multi-touch engagement for deeper understanding and performance
  • Connecting digital with high-touch real-world interaction

INSIGHT NOT JUST REPORTING


  • Real-time dashboard delivering insight at an account level
  • Which companies are engaging
  • Where are the leads being delivered from
  • Overall campaigns metrics expected




IncisiveNexus creates programs that truly nurture

REPUTATION:

Incisive Media has some of the most influential, engaging and well-known brands in business media. Our brands create platforms for businesses to engage, inspire and connect with their target audiences

RELATIONSHIPS:

We have deep specialism and relationships developed over decades and understand the needs, pain points and opportunities of the audience

REVENUE:

Revenue per account. Pipeline growth. Deal size. Portfolio penetration

Introducing IncisiveNexus

Contact a member of the IncisiveNexus team

Violeta de los Reyes
Account Director
+ 44 (0)207 484 9821